• Social Media for Commercial Success; a Potent Blend

    Our virtual existence today determines our social existence. The way we update our status, whereabouts & interactions on social forums. We create our personal and social experiences to shape our online social identities. All that we share and post online represents our personality, thoughts, interest areas and worldly perceptions. Our virtual identity has a purpose...

  • Protecting IPR for your Business

    We all are familiar with Intellectual property rights, the legal rights assigned to any person or group for their intellect creation. The World Intellectual Property Organization reports an estimate of about 36% growth (YOY basis) in the number of IPR applications. The digital economy has shifted the focus from physical assets to intangible technology. Few...

  • Rise of the Online Grocer

    Online grocery store? I never gave it a thought till I could find it as an option for me; rather the television commercial and my hyper-active routine told me so. Wow! It dawned upon me, how connected is the online shopping world to our lives and totally accepted the fact that the online shopping industry...

  • Significance of Database Testing

    Database is a valuable asset for each and every company in today’s technology world. It is crucial and acts as the backbone of any software application. Without an appropriate database, we cannot imagine the application systems to function as per user requirements. Initially the banks were using manual processes to record the different transactions, but...

  • Relevance of Self Service BI

    Self Service BI is a form of business intelligence wherein the end users can design reports as per analysis, play with chunk of data without knowing actual programming and SQL Queries, save and deploy the reports without any assistance of IT staff. Consequently, the power of BI lies in the hands of the business users....

  • Customer Service in the age of IoT

    Whether your customers are business enterprises or end users; focus should be to cater to your customer. A Gartner research reports that by 2020, the customers will manage 85% of their relationships with an enterprise without interacting with a human. So we have to re-think and innovate our service models. The innovative service models will...

  • Potency of Test Automation in long run

    Companies design and develop software in order to solve the routine human issues with a potent blend of technology and human intelligence. It is very much essential that the software is tested in order to bring assurance that it works as expected. Moreover, it is that testing is efficient, quick and economical as well. Therein,...

  • Software Testing & its Myths

    As I began putting across my perspective on Software Testing, I found below Quotes quite interesting and relevant to the post: “Software testers do not make software; they only make them better.” “Testers don’t break software, software is already broken.” This post is basically for those who think: Software Testing doesn’t add any value to...

  • How organizations can adopt new & emerging technologies effectively?

    The technology is evolving at a fast pace, following Moore’s Law of increasing the capacity and speed of the microprocessors every two years. Today customers acknowledge and appreciate companies who stay abreast & upbeat about the latest developments. Innovation is the key growth driver for any organization, which plans to develop itself in today’s world....

  • Big Data for the Insurance Sector

    Insurance Sector is expected to double the total premium income in next four years. Indian life insurance market, largest in the world in terms of polices is expected to grow at a pace of 12-15% in the next five years.  This generates enormous data about the customers’ behavioural patterns and other aspects of the business....