• Customer Experience: Why Invest?

    Recent years have seen an explosion of ecommerce sites / shopping portals and a wide mix of target groups. How does a marketer target each group? Considering every portion of the demographic mix is crucial for commercial success, it is imperative to attain focus effectively. Customer experience with your product / services decides your fates....

  • JavaScript: Memory Leak Patterns

    Memory is an essential part of any application irrespective of the technology behind the scene. In particular with JavaScript it becomes more crucial as the browser handles the memory management for JavaScript application and we don’t have a full stack power of machine. Though the browsers have improvised over a period of time, but still...

  • Mobile Device Management: Effectiveness for Organisations

    Mobile device management (MDM) refers to the administration of mobile devices like smartphones, tablets, laptops and desktop computers. MDM is usually implemented by using third party application with in built features to manage mobile devices. It is being increasingly used as the number of mobile devices per knowledge worker has risen to 3.3 devices. MDM is varied platform that simplifies...

  • Get your business digitally transformed

    Digital transformation is happening today not only across private sector, but also rapidly rampant across public sector offices. This has been found in a recent survey of 537 Harvard Business Review readers of which 45%comprised either executives or senior managers. Nevertheless, a lot has been spoken about Digital Transformation and Digital Ramification of businesses. What...

  • How impactful is the future of Digital Advertising ?

    Research states that online video is coming up as a prominent advertising medium with a growth rate of 34% last year and is estimated to grow further. Key reasons are rising consumption of multimedia content on smartphones accelerated by faster connection via 4G. Customers are presumed as an aggregate of visitors arriving at a store...

  • Relevance of Mind Mapping Techniques for Software Testing

    ‘A Picture speaks a thousand words’. It is a universal truth that our brain processes images and graphics faster than words. It is considered as a more acceptable learning tool. Individuals consider recalling visual acts better than learning things through traditional reading methods. Thus, to explain anything we draw lines, circles, and graphs; which can...

  • RDBMS vs. NoSQL vs. NewSQL; which one to choose?

    The market is flooded with many types of database and this creates dilemma for architects to choose one that suits the project’s requirement. ‘One size fits all’ approach is not longer applicable. Enterprises need to judge the relevance and applicability before adopting any of the databases. The different databases are scrutinised below to understand when...

  • Self-service portals; key to customer satisfaction

    Effective customer service delivered is key to successful enterprising. It is a consistent effort of every entrepreneur to innovate and offer customers with options beyond what the competition could conceptualize. A self-service portal is an enabler for end-users namely, customers, employees, suppliers, or partners for various purposes. Previously considered as a cost-effective option, today it...

  • Social Data Analysis; defines new focus for organisations

    Social Data is the voluminous data created and shared voluntarily by individuals in the virtual social space. Moreover, Social Data analysis is when this data is methodologically segmented to make sense and draw inferences. As Wikipedia states, Social data analysis is a style of analysis in which people work in a social, collaborative context to make...

  • IoT and implications for Marketing

    Today we can witness an upsurge of devices and information in the technology sphere. Internet of Things (IoT) implies innovative ways of internet connecting everyday objects and their inter-operative behaviour in our daily lives. IoT is bound to influence government policies and regulations, privacy and technology provisions. Nevertheless, it will be interesting to understand its...