Why do legacy CRMs Need ‘Lightning’ Upgrade?
CRMs are key tools for setting the right roadmap for companies. But the current business ecosystem is characterized by an aggressive competition which necessitates modern CRMs to be able to offer the right guide for enterprises to offer potential customers the best products and services.
However, legacy CRM’s are limited with functionalities and features to help businesses triumph in this engrossing battle to win customers. Today enterprises realize that legacy CRMs lack the magic that was so desired of them in the first place. Legacy CRMs do not match up to to the current technology integration and deployment requirements.
Enterprise services today span across global boundaries and hence desire a CRM solution that is easy to deploy across multiple geographic regions with localization capabilities. The new Salesforce Lightning serves all these and more. Read on to know more on Why do legacy CRMs Need ‘Lightning’ Upgrade?
# For Innovation That Matters
One important feature of any great product or service is that they leverage new technology for improved innovation through greater collaborations and faster reporting. While legacy CRMs have failed on this front. The new Salesforce lightning does all this seamlessly. Startups and SMEs can integrate cloud-based solutions efficiently in their products and services. Further, the automation help build an intuitive customer-experience for driving fast-track adoption.
# For Data Without Gaps
Legacy CRMs are often criticized for offering half-baked data. Most of the times legacy CRM data is outdated and offers standard information with minimum insights. This is not good enough when most enterprises desire CRM to offer the best selling features. Salesforce lightning fills this gap perfectly with very effective selling solutions like
- Quarterly Performance Charts
- Workspace Management
- Custom-made Dashboards
# For Winning Customers Faster
Legacy CRMs are good for entertaining existing customers but fall flat when reaching new customers. They offer little insights and tools for discovering new prospects.
An enterprise using Sales Cloud can now connect to prospective customers with little effort. The sales team can now directly call-receive prospective customers as well as track the progress in real time. Rightfully so the superfast feature has been christened as ‘Lightning Voice’. The wait for leads is a thing of the past now.
# For One Easy Platform For All
Workplace efficiency gets a new makeover which is all set to benefit enterprises in ways unknown before.
Handling fresh sales were never so easy. From sending a new proposal, obtaining signatures and permissions to getting discount approvals, you can do all these and much more within the lightning environment itself.
Microsoft Outlook integration means you can now seamlessly update and manage Office 365 and Microsoft Exchange accounts without missing out on any calendar events.
# For The Power of Salesforce1 and Lightning Customer Community
Features and price no longer drive customer purchase decisions but Customer experience does. Most business processes and system within an enterprise environment remain alien from customers. With Lightning Customer Community, enterprises can ensure a customer experience which is personalized and immersive. Communities can engage using the easy to built Salesforce1 mobile app.
Using custom templates and access licensing, enterprises can define engagement levels depending on their purpose and needs. Some of the key features include custom lightning themes and multimedia feed support. These not only help in delivering an immersive and engaging customer experience but builds a pro-active community that helps enterprises better identify customer needs.
Conclusion
In the digital world, only a thin veil separates companies from brands. And this veil is nothing but engaging customer service. Where legacy CRM has failed enterprises in the past, the lightning CRM promises to deliver exactly that.
We at Pratham ensure Salesforce Lightning implementation with primary emphasis on increasing productivity and ensuring intuitive and immersive user experience. A good number of enterprises have benefitted from our expertise in seamless Salesforce Implementation or Classic to Lightning migration. For any queries, please feel free to contact us info@thePSI-Globaltech.com.