• Get your business digitally transformed

    Digital transformation is happening today not only across private sector, but also rapidly rampant across public sector offices. This has been found in a recent survey of 537 Harvard Business Review readers of which 45%comprised either executives or senior managers. Nevertheless, a lot has been spoken about Digital Transformation and Digital Ramification of businesses. What…

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  • How impactful is the future of Digital Advertising ?

    Research states that online video is coming up as a prominent advertising medium with a growth rate of 34% last year and is estimated to grow further. Key reasons are rising consumption of multimedia content on smartphones accelerated by faster connection via 4G. Customers are presumed as an aggregate of visitors arriving at a store…

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  • Relevance of Mind Mapping Techniques for Software Testing

    ‘A Picture speaks a thousand words’. It is a universal truth that our brain processes images and graphics faster than words. It is considered as a more acceptable learning tool. Individuals consider recalling visual acts better than learning things through traditional reading methods. Thus, to explain anything we draw lines, circles, and graphs; which can…

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  • RDBMS vs. NoSQL vs. NewSQL; which one to choose?

    The market is flooded with many types of database and this creates dilemma for architects to choose one that suits the project’s requirement. ‘One size fits all’ approach is not longer applicable. Enterprises need to judge the relevance and applicability before adopting any of the databases. The different databases are scrutinised below to understand when…

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  • Self-service portals; key to customer satisfaction

    Effective customer service delivered is key to successful enterprising. It is a consistent effort of every entrepreneur to innovate and offer customers with options beyond what the competition could conceptualize. A self-service portal is an enabler for end-users namely, customers, employees, suppliers, or partners for various purposes. Previously considered as a cost-effective option, today it…

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  • Social Data Analysis; defines new focus for organisations

    Social Data is the voluminous data created and shared voluntarily by individuals in the virtual social space. Moreover, Social Data analysis is when this data is methodologically segmented to make sense and draw inferences. As Wikipedia states, Social data analysis is a style of analysis in which people work in a social, collaborative context to make…

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  • IoT and implications for Marketing

    Today we can witness an upsurge of devices and information in the technology sphere. Internet of Things (IoT) implies innovative ways of internet connecting everyday objects and their inter-operative behaviour in our daily lives. IoT is bound to influence government policies and regulations, privacy and technology provisions. Nevertheless, it will be interesting to understand its…

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  • Predictive Analysis: A Dilemma for Business Manager

    Today everybody is talking about Predictive Analysis. If you are a Business Manager it will surely excite you as well. However before you go ahead; you should answer the three basic questions. Why? How? and What are the risks? Why? We humans don’t have the abilities to capture and analyze data from the future. But…

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  • Golden Rules for Software Testing

    Is testing always about finding the BUG or is it beyond? Testing implies the purpose of understanding whether the system fulfils the requirements or not. It helps identify the gaps, errors, or any missing requirements against the defined requirements. Based on my testing experience, I feel that testing is a basic human nature of examining…

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  • Implications of Quality Assurance in Manufacturing Sector

    The ‘Make in India’ campaign has definitely hit the right chords for India’s manufacturing sector. It is estimated that India’s manufacturing sector will touch US$ 1 trillion by 2025. This forecasts a potential growth rate of 25-30 percent of the country’s GDP and generate phenomenal job opportunities. Manufacturing has always remained a forerunner in economies…

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