Salesforce IoT Cloud: Applications and Benefits

IOT or the Internet of Things is the buzzword across technology corridors these days. While the Internet in its organic avatar was meant to make communication the lifeline of human beings, its IOT avatar has enabled physical computing devices including consumer electronic goods to communicate or exchange information with each other, the service provider or the manufacturer.

The IOT advantages can be leveraged by enterprises too. These advantages can be introduced to arrange of enterprise verticals which include operational efficiency, understanding consumer behavior better, improved productivity and efficiency etc. As such Salesforce IoT cloud coupled with its one place for all CRM can help enterprises deliver products and services before even the customers/clients wish for them.

In layman’s terms, the Salesforce IoT cloud equips enterprises the lens into the future for the competitive edge that enterprises really wish for in the global marketplace. Here’s all that you need to know about Salesforce IOT Cloud Applications and Benefits.

What Salesforce IoT cloud lets Enterprises do?

• Build smart customer profiles
• Input Data irrespective of time, location, device, and network.
• Implement intuitive IOT engagement rules
• Monitor all devices at one place
• Custom outputs or easy integration with native Salesforce applications.

The Benefits

• Instead of waiting for years to develop a brand name and customer relationships, enterprises can adopt a more proactive approach that lays particular stress on growing business values from changer customer product device interaction and behavior.
• Increase customer retention and acquisition rates significantly.
• Introduce new ideas, products, and services on a real-time basis with minimum IT costs.
• Employ Salesforce Einstein to effective measure real-time data events.
• Hassle data import and orchestration.

Smart Connected Environment

Behind every device is a customer and with Salesforce IoT Cloud enterprises can couple streaming data (from devices) and context data ( general customer data) for a more holistic device profile to better identify product features that customer love and want more of from their interactions. Powered by machine learning, this salesforce IOT feature enables identify patterns that define customer buying behavior. And not just customers, the context profile can help enterprises better identify fault lines and initiate an automated recovery in manufacturing, construction etc.

Data from Anywhere Anytime.

With RESTful API, enterprises can collect and streamline input data 24*7. Enterprises can import data irrespective of the device, network, application or service provider. Further platform partnership with IOT leaders like Amazon Web Services (AWS), Cisco Systems etc. means that data aggregation, transformation and indigestion irrespective of the format is as smooth as ice.

Hassle Free Orchestrations

Traditional Cloud orchestration can be a mountainous task which involves complex coding and may not fit well into IT budgets of most enterprises. But with Salesforce IoT cloud the process is as hard as clicking the mouse. Yes, cloud orchestration does not get easier than this. This means that enterprises can better automate tasks more efficiently and put into place a cohesive workflow for achieving goals faster and better.

Easy Visualization

Deploying is the final step in putting into place a Salesforce IoT workflow. However, enterprises will prefer to get a birds-eye view of the workflow in motion. The traffic view does all this and more. Traffic view, in other words, is a visual blueprint of the  ROI for enterprises. The visual dashboard helps enterprises view the state of IoT devices with regards to ever-changing customer experience.

Salesforce IOT Solution enables enterprises to get a 360° view of the customers powered by custom analysis reports. The benefits can be scaled as per the needs and demands of the enterprise. However, the benefits are no doubt many but experts suggest that enterprises while deploying these solutions must pay equal also needs to put into place a stringent security firewall so that a large amount of data is not compromised and left exposed to be used by cyber bullies and hackers. As such the responsibility of enterprises increases by manifold.

We at PSI-Globaltech pride ourselves in a team of expert Salesforce implementation and Security solution providers that ensure enterprise needs are met without compromising on the data security and privacy.  Whether it’s about using Salesforce CRM  for accelerating their marketing and sales or using Salesforce Einstein for insights that give Enterprises the edge over their immediate competitors, Pratham helps enterprises do all this and much more with Salesforce.