What it takes to build a Cross Platform Web Application?

With a wide range of mobile devices and platforms (Apple’s iOS, Android, Blackberry and Windows Mobile) opening up, there is an increasing need and rising scope to build Cross Platform Web Applications. Various development frameworks help to design and develop Cross Platform Web Application, which function similarly across all devices to give desired user interface & experience.

Multi-platform based experience caters to the expectations and needs of the users, businesses, and industries at large. Cross Platform Web Application development reduces development time & cost with rapid design, development, and management of cross platform web applications.
Today businesses are expected to:

  • Provide the same rich end-user experience seen on the desktop on mobile devices
  • The same look, feel and function across any platform or device
  • Develop a robust Go-to-Market strategy with impressive turnaround time to get inventive Apps to the users, considering cost-effectiveness
  • Work towards effective ROI

One of the biggest challenges in cross-platform mobile app development is that each mobile platform has a native language and SDK. For iOS, this means writing it in Objective C using a Mac + XCode, etc. For Android, this means writing it in Java using Eclipse/Or-Insert-favorite-IDE + the Android SDK on Windows/Mac/Linux). For Windows Phone, this means writing it in C#/XAML on a Windows 8 machine + Visual Studio 2012, etc.

Solution to this is Cross-Platform Tools (CPTs):
Native, Hybrid and Web Apps are built using Cross-Platform Tools and these tools have come up in several technology flavours: JavaScript frameworks, App factories, Web-to-native wrappers, Runtimes and Source code translators. Hybrid Mobile Application is one of the widely used approaches taken to build Cross-platform Applications. So, you build a Web application, which is embedded within a native application container. This application is installed, launched and operated like any native application and is able to access device APIs (with some exceptions/hurdles) – but it’s written in HTML, JavaScript and CSS. The most commonly used tool is PhoneGap. Moreover, there are other Cross-Platform approaches, namely, Appcelerator’s Titanium and Xamarin.

It’s important that you get to market quickly and deliver a great user experience across desktops, tablets, and mobile phones.

More time & budget can be allocated to focus on business critical aspects than wasting time & resources on cobbling together frameworks.

Simpler application maintenance cycles by eliminating dependencies on multiple libraries and versions.
Better productivity by using standard web technologies.

Vishal Shukla heads the Digital Pratice at PSI-Globaltech

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